Advertising works. The strongest form of advertising, product placement. Just as product placement worked for Reese's Pieces, it also works for morals, values, and social norms. I believe that the acceptance of homosexuality is largely due to the introduction of homosexuality into media, starting small with the Lesbian Wedding on Friends, to Will and Grace, now most sitcoms now have the loveable homosexual sidekick.
This is why I flipped out over The Little Mermaid coming into my home.
Maybe flipped out is strong, but that DVD went right back into the netflix envelope from which it came. Brent's rational for ordering it: "I thought Samantha would like the songs." Oh, but the songs are about disobeying your parents, giving up your talents, ignoring your family and responsibility, sacrificing everything for a boy, and in your defiance living happily ever after, and all at the age of 16.
I've previously blogged about how Disney Princesses are the root of all evil, so recently a good friend forwarded this to me, which perfectly says why I am against everything princess and you'll never again find the Little Mermaid in my home.